Digital Strategy
Our reality stands out thanks to a solid community of followers who follow us with passion, fueled by the brand’s notoriety both locally, thanks to the point of sale, and nationally, thanks to the figure of Sal De Riso. This media strength is supported by the brand’s historicity, a guarantee of expertise and reliability that is found in every step of the process. We use carefully selected raw materials, which allow us to offer products of superior quality and unmistakable taste.
Featured Products
Before users can taste, they must be able to eat with their eyes. While the spontaneity of communication is a valuable strength, it also overshadows production. It is necessary to bring the focus back to the production as well, structuring a digital communication centered on the presentation of the offer, the raw materials, and the quality of the handcrafted products. This type of storytelling will complement and integrate with storytelling based on people, experiences, and emotions experienced in the bakery.
First
After
Instagram Strategy
Digital content planning ensures that a solid storytelling can be structured to support the needs of the bakery and increase customer loyalty. In this way, at the moment of choice, potential consumers will prefer the Sal De Riso brand over the many competitors on the market, recognizing it and recognizing themselves in the values conveyed by the narrative.
First
After
It is necessary to create an eye-catching image of the Brand because a strong image helps to consolidate Brand awareness and consumer trust, consequently also making sweets more attractive to customers.
Christmas Campaign
It gets a makeover with a logo that looks to the future while maintaining strong ties to the past. The modernized design, enhanced with historical details, creates a unique and memorable visual identity.
Reel Moments
Thanks to ‘Social Media Marketing activity we were able to increase visits to the website in question and disproportionately increased product sales. Different advertising campaigns were created having a specific goal: Increase Sales. As is also evident from the graph. Since we started running the brand there has been a steady growth
Social Insight
+ 30k FOLLOWER
Digital catalog
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