Client
Europa Wineries
Industry
Winery
Tags
Brand Identity, Packaging, 3d Render, Naming, Registered Trademark
Logo Restyling
The new brand lettering is more linear and refined than the current one and supports the imme- diate recognizability of the brand on the shelf and in general. Precisely in order to preserve and promote the Brand’s recognizability, we opted for a strong, important and characterful logotype that could convey authority and was perfectly readable on the shelf. The graces used for the initial and final “A” were designed with the specific purpose of creating a game of circularity that goes to support the completeness of the logotype. The inspiration came from the Brand name “Aurora” and was declined in the mark starting from the idea of the “sun on the horizon rising behind a hill.”
Packaging
A rebranding was implemented that aimed to raise the brand reputation and address pre-existing critical issues. The new image is contemporary, fresh, linear but above all consistent. The criteria for differentiating the individual products that are part of the line are based on the exclusive use of colors that go to characterize and distinguish the three references. Distinct colors, combined with elements that recur for all packaging, provide the right appeal making the product visible and easily identifiable within any display system.
Fresh Barrel Logo Restyling
Brand currently in use: It is extremely anonymous, has nothing characterizing it that makes it memorable, and on the packaging it is not perceived as such but is confused with any other information on the package.
New brand proposal: light and well readable. The lettering in a graceful font, enclosed in golden two-ornaments, recalls classicism and Italianism and is well associated with the wine product. The composition makes it easy to layout.
Packaging
Keeping the CONCEPT that inspired the first proposal constant, we also opted for
light colors and stylistic choices harmonious to the concept of freshness for the second one. To increase the perception of a quality table wine, we imagined and worked on creating a clean, refined and elegant image. The colored bands form a continuous pattern in the various colors that works very well on the shelf. Their role, however, does not end at simple stylistic embellishment but helps convey a message: the design, which recalls the flowing waves of wine, also recalls a hilly landscape typical of Italian vineyards. Italian-ness and MADE IN ITALY are evident and manifest.
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