Logo Restyling
Ruggiero Agricultural Cooperative entrusted us with the task of designing a brand that would reflect its core values: love for the land, authenticity of products, and collaboration among cooperative members. The design had to convey trust and a deep connection with nature, while maintaining a modern and appealing look.
From Earth to Innovative Taste: Rugotti
The Ruggiero Agricultural Cooperative, a leader in the cultivation of Cipollotto Nocerino DOP, was tackling waste related to unsold produce. The goal was to enhance unused produce, expanding the market and diversifying the supply.
From “Ruggiero” and “cipollotto” comes Rugotti: a brand that weaves the solidity of family roots with the freshness of a new idea. The result? A strong, recognizable identity imbued with an originality that does not go unnoticed.
The Rugotti line took its first steps with three products with a unique character: Vegetarian Genovese with Cipollotto Nocerino DOP, Pesto di Cipollotto with Cipollotto Nocerino DOP, and Cipollotto Nocerino DOP in oil, soon prompting Rugotti to transform other raw materials from the field into new excellence.
Social Media Strategy
Simple and visual content to tell the story of Cipollotto Nocerino DOP, combining tradition and innovation to engage consumers. The social strategy for Ruggiero focuses on a winning combination: the Rugotti product and the talent of chef Peppe Guida, with step-by-step video recipes within everyone’s reach, without sacrificing taste and quality.
Ruggiero
New E-commerce
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