The branding proposal remains true to the current brand only in the use of the same institutional colors. The branding becomes essential, minimal and modern but strongly recognizable and immediately memorable. These features multiply the possibilities of declination and grant the brand a great versatility of use.

The strategy includes video tutorials showing how to use certain ingredients or products, increasing perceived value. It seeks to encourage customers to leave reviews or testimonials online, creating a sense of community and trustworthiness. The ultimate goal is to build an image of Gidal as a benchmark for quality and convenience, maintaining constant interaction with the audience to build loyalty.